The Beautiful Soul
Platonic Wisdom on the Art of Living
Contact Us
contact@thebeautifulsoul.co
“Beauty Will Save the World”
The Beautiful Soul revives the 18th century philosophy of the Beautiful Soul & salon culture.
We advance classical ideals and the Platonic value of beauty through the arts, music, and conversation.
Our writings, guidance, and cultural retreats teach the art of living,
applying ancient wisdom for human flourishing.
We believe that beauty in art, architecture, music, and nature heals the mind, nourishes the soul, and elevates the human experience. Our mission is to advance the creation and conservation of beauty to live a good life in social harmony.
Our Philosophy
Painting: Goethe in the Roman Campagna
“The contemplation of beauty causes the soul to grow wings.”
The Philosophy of the Beautiful Soul
An Ancient Tradition for Composing a Beautiful Life
The Beautiful Soul is an 18th and 19th century philosophy on the art of self-cultivation. This philosophy was developed by the poets Johann Wolfgang von Goethe and Friedrich Schiller, who were inspired by Platonic ideals. The theorists of the Beautiful Soul argued that we must improve our mind and our character through the appreciation and creation of beauty. This philosophy offers an optimistic vision for reaching one’s full potential, discovering happiness and meaning in life, and positively shaping society.
Salon Culture
A Vibrant Conversation Space for Social and Intellectual Exchange
Salon culture began in 16th century Italy and blossomed in 18th century France. Salons are social occasions for the art of conversation. In a salon people come together to discuss ideas in a spirit of friendship and goodwill. Salons were organised by pioneering women who opened their homes to others and facilitated discussion. They advanced principles of equality, tolerance, fellowship, and freedom of expression. Salon culture contributed to the development of a public sphere in Europe and was the catalyst for important intellectual and artistic movements.
The Connection
Beautiful Souls are Cultivated within Salons
Inspired by the idealism of the Beautiful Soul, celebrated German-Jewish salonnières in the 18th and 19th centuries practiced this philosophy within their salons. They created a community for people to improve themselves through beauty in art, music, and conversation.
On Platonic Beauty
Beauty, according to the ancient Greek philosophers, is a universal value indivisibly connected to goodness and truth. In the modern world, this Platonic definition of beauty has been forgotten. Beauty is now reduced to physical appearances, reflecting a superficial value system. Restoring the classical definition of beauty, and the ideals it represents, will improve society.
Beauty is important to this tradition because it brings us happiness and meaning and connects us to other people. When we view a beautiful landscape, we feel profound serenity and contentment. In a world of suffering, the beauty of music provides us with hope and a reason to endure our daily struggles. Through the beauty of literature or film, we place ourselves in the position of others, as if it were our own. By rendering ourselves receptive to beauty, we develop empathy and expand our worldview. Cultivating our ability to perceive and to create beauty advances human flourishing and social harmony. Read more about our philosophy on beauty.
“The ideals which have always shone before me and filled me
with the joy of living are goodness, beauty, and truth.”
Our Background
Founder Justine Kolata is a Yale University (B.A) and University of Cambridge (Ph.D.) educated writer. Her first book In Pursuit of the Beautiful Soul is about the philosophy of the Beautiful Soul and salon culture. Her upcoming book Beauty Will Save the World will be published shorty. Drawing upon her scholarly research and experience organising salons since 2013, she founded The Beautiful Soul to revive the practice of this philosophy.
Our Books
Platonic Beauty Consulting
Applying the principles of aesthetic philosophy to create beautiful worlds
and make life itself a meaningful work of art.
We provide consultation services to individuals, organisations, companies, and government agencies to integrate classical Platonic ideals of beauty into the design and creation of spaces. Beauty improves health and wellbeing, increases happiness, and elevates social relationships. We harness the benefits of beauty to help people flourish.
Our process applies the Socratic method of thoughtful questioning and shared dialogue to understand our client’s interests, aesthetic preferences, and cultural influences. We personalise ideas on beautifying space from a design perspective and then implement this plan. Subsequently, we conceive bespoke cultural programmes and organise salon conversations to animate and enrich social existence within the beautified environment.
Sample Projects:
Private
We curate the interior design of private clients’ houses so they live and entertain in an elegant space that brings them joy. We host private cultural events, such as dinner salons or music soirées, for family, friends, and colleagues to foster shared community life within their beautified home.
Cultural Organisations
We consult for art galleries and museums on the aesthetic curation of upcoming exhibition’s and then host salons around the exhibition’s themes for museum patrons or gallery clients. Our salons generate excitement, engagement, and publicity for the activities of cultural institutions.
Corporate
We provide aesthetic counsel on beautifying office environments to increase employee wellbeing and productivity. We organise a series of salon conversations around the company’s core values within the beautified space to nurture greater camaraderie and commitment to shared goals.
To engage our service, please contact us:
contact@thebeautifulsoul.co
Art of Living Guidance
Create a beautiful life that is worthy of being the subject matter of the greatest novel or the most exquisite musical composition.
For Adults
We guide the creation of a beautiful life through the art of self-cultivation. By practicing essential philosophical principles, we help people envision, and bring into being, a meaningful and poetic existence.
We apply the philosophy of the Beautiful Soul and employ our Socratic salon method which uses thoughtful questioning to arrive at greater self-knowledge. This process resembles therapy, but instead of focusing on psychological questions, the emphasis is on intellectual and cultural enrichment and character development.
For Students
Our tailored mentorship for children and young adults cultivates the whole individual to instill invaluable self-improvement and critical inquiry skills that assist students in achieving their full potential to ensure future success. Ivy League and Oxbridge educated tutors consult students on the extracurricular activities and unique passions that facilitate entry into institutions of higher education and will allow them to flourish in life.
Our holistic approach is grounded in educational traditions of past centuries when students were expected to become culturally and artistically informed, and excel in various disciplines, while refining their character and conduct to become exemplary members of society. Our mentorship gives students a unique advantage in a hyper-competitive world in which one must excel in many spheres of life to prosper.
To organise mentorship for individuals, groups, or companies please contact us:
contact@thebeautifulsoul.co
Art of Living Cultural Retreats
Salons to revive the soul & re-enchant the world.
We host Art of Living cultural retreats in a historic Baroque palazzo.
Join us for a beautiful week of art, music, and culture in Tuscany.
Each retreat has a self-cultivation focus such as painting, cooking, music, writing, or philosophy.
An instructor teaches intensive courses in one of these areas during the day. Courses are complemented by bespoke cultural experiences including concerts, salons, poetry readings, and formal dinners.
To organise a private retreat for groups or companies please contact us:
contact@thebeautifulsoul.co
